Alright we need to talk about something. And we are going to be uncomfortably honest about it because that is kind of the whole point of this series.
We ran a gifting collab programme. Sent out packages to creators. Gave them the benefit of the doubt. Followed up (nicely). Waited.
Crickets.
Ngl it stung. Not gonna pretend otherwise. But also - we get it. Life happens. People get busy. Intentions do not always translate into output. No shade to anyone, genuinely. We are just not running that version of the programme again.
Version 2.0 - What We Actually Want
We are looking for UGC creators. But like - real ones. People who actually burn bakhoor at home. People who film things naturally without it looking like a sponsored ad from 2017. People who share because they genuinely want to, not because they feel like they owe us something.
The trade is simple:
- We send you a Sakinah or Amaani Bakhoor product - something actually good, not some random leftover stock.
- You create content in your own style. Your home. Your aesthetic. Your honest reaction. No scripts. No brief documents. No approval chains.
- You post it. Tag us. Done.
That is the whole deal. No catches.
Who Are We Looking For?
Not a follower count. Not a media kit. Not a rate card.
We want people whose content feels like a person made it, not a marketing department. Mums. Students. Young married couples figuring out their first home. Anyone who loves their space and loves sharing it. If your content makes people feel something - even if it is just "wait where is that from" - you are our kind of creator.
Why Now?
Because the Amaani Bakhoor Gold and Platinum Collections are about to drop. Ten scents. Two collections. Months of work. And we want the content around the launch to actually match the energy of what we have built.
Five genuine creators who love the product will always outperform fifty people who are just running up a freebie list. We learned that the hard way. Now we are doing it properly.
How to Get In
WhatsApp us. That is it. No forms. No applications. Just send us a message on 072 979 5073, tell us a bit about yourself and the kind of content you make, and we will take it from there.
We read every message. We reply to every message. Come as you are.
Sakinah ;)
